Looking for way to break through the communication barrier between you and your prospects? In today’s digital age, it’s easy for your target market to become saturated with online advertisements and email marketing. It’s time to take a proven approach to reaching your prospects, print media.According to Forbes Magazine, print materials and publications offer your customers and prospects a brand experience that can’t be replicated online.
- PRINT IS TANGIBLE
- PRINT IS CREDIBLE
- PRINT ESTABLISHES YOUR BRAND
- PRINT IS MORE ENGAGING
This may come as a shocker, but when MarketingSherpa surveyed 1,200 Americans in 2016, they found that consumers trust print materials more than any other type of advertisement.
Neuroscientists have found that people are 70 percent more likely to recall your brand after seeing it in a print ad than a digital form. Physical printed materials activate different parts of the brain than digital materials, and viewing them “involves more emotional processing.
When someone plops a magazine on their counter, desk, or coffee table, your ads stay there until the entire magazine goes in the recycling bin—or to someone else’s desk. “It’s a physical product, it takes time to arrive at a person’s house, it’s there for a long time so there are many impressions